I have no idea why I’ve always had some kind of publishing venture going on in my life. Sometimes it’s been a side hustle, and sometimes a full-time job. But it’s always been there: publishing books as a pathology of sorts. In a way, I think it comes from DIY backgrounds integrated in post-punk- and industrial sub-cultures: if you want your stuff out there, you make it happen by self-publishing. As I have had some of my books published by other publishers, this has obviously not been a stern or rigid attitude. In fact, I would love if all my books were published by others. But I am simply too productive, and so I’m happy to combine these paths into one well-greased highway. And, as most of you know, I do publish books by other authors as well. Financially this has not always been the best choice. Because in the ecstasy of discovering not only your own ideas but also those of other great authors, you tend to forget that marketing should probably constitute half of the investments and...
